Personal Brand Photography Should
tell a story
Pictures should tell stories. Drive storytelling. - Why?
Because we read images faster than text. And a boring image doesn't invite your target audience to read on, to engage with you, your website, for longer.
Only with exciting, interesting pictures, we invite the visitor of our website to enter further, to read the blogpost, to stay here, to get more information.
Keep the target group in view
And never, never disregard. On the one hand, there is your brand, your person, your products and services. On the other hand, your customers and prospects and how best to approach them. From there, very importantly, the images must be relevant and appealing to the target audience.
Contribute to differentiation
Your visuals give you the opportunity to design your visual style and look, your appearance in such a way that you clearly differentiate yourself from your competitors - also visually - and stand out from them.
Personal Brand Photography Should
Support your brand values
Personal brand images should always be created against the background of your values and convey them. It's about honesty, authenticity, approachability, likeability and what you stand for.
Transport emotions & information
Good pictures arouse emotions and longings in the viewer ...and ideally the desire to buy. In addition, personal brand images also directly convey important information, details about you, your product or your service.
Be consistent & individual
The photos should be visually consistent - have a consistent look and individual style - thus coherently tell your brand story. We're talking color look, lighting, type of shots, etc.! Together we define this as part of our fotoshoot plan.