Glossary
Terms relating to application photos, business portraits and the process in the studio.
A
BUSINESS package
Professional shoot for commercial use, including usage rights for corporate purposes and several final images (depending on package details).
LARGE package
Longer shoot with more variations (e.g. outfits, backgrounds) and a larger selection of final images.
MEDIUM package
Compact shoot with a focus on a strong result. Suitable for job application photos, profile pictures or a clear, modern portrait.
Photo shoot request
First contact to arrange an appointment. Typical details include purpose, style, desired package and time frame.
Atmosphere in the shoot
The framework in which pictures are created. The aim is to create a calm, clear working atmosphere so that expression and posture appear natural.
B
Business portrait
Portrait for professional use, e.g. website, press, speaker profile or LinkedIn. The image effect is based on the role, industry and target group.
Application headshot
Professional portrait photo for job applications. Focus: a strong first impression, appropriate effect (e.g. competent, approachable) and clean technical quality.
Unique Portraits
Creative portrait sessions that deliberately stand out from classic application and business photos. The focus is on character, style and image idea.
E
Employer brand
How a company is perceived as an employer. Employee portraits and team photos support recruiting, cultural communication and trust.
Result files
The final images are typically provided in a web-optimized and high-resolution version. Often also in color and black and white.
H
Headshot
Narrow portrait cut-out (mostly face and shoulders). Ideal for profile pictures, speaker pages and clear, recognizable communication.
K
Career communication
All visual touchpoints relating to applications, professional profiles and networking platforms. A consistent portrait image increases trust and recognition.
Unrestricted commercial rights of use
Rights to use the images for business purposes, e.g. website, PR, ads, brochures or annual reports. The scope and duration depend on the agreement.
M
Employee portrait
Portraits for team members, tailored to corporate look, visual language and consistent use in website, LinkedIn and recruiting.
N
Professional postprocessing
Targeted optimization of the selected images, e.g. colour look, contrast, skin retouching in a natural frame and format variants for web and print.
Natural expression
A portrait looks real when the posture, gaze and facial expressions suit the person. This is actively guided during the shoot and not left to chance.
O
Online gallery
Web-based selection view after the shoot. Preview images are provided there so that customers can make their final selection.
On Location Shooting
Photo shoot outside the studio, e.g. at the company or in a suitable environment in Berlin. Good for authentic work contexts and brand reference.
OUTDOOR package
Outdoor photo shoot. Use urban backgrounds or natural locations for a more vibrant look than a pure studio aesthetic.
Change of Outfits
Several looks in one session to cover different effects, e.g. formal, smart-casual, creative or leadership-oriented.
P
Personal Brand
Portraits that make positioning and personality visible. Ideal for the self-employed, managers, consultants and speakers.
LinkedIn profile picture
Portrait photo, optimized for LinkedIn: clear, trustworthy, modern. The aim is recognition and a consistent professional appearance.
Preliminary talk / briefing / preparation
Brief coordination before the shoot: goal, image effect, channels, outfit, styling and selection criteria. Reduces stress and increases the hit rate.
Private and social media use
Rights to use the images for personal purposes and profiles in social networks. No use in advertising or corporate communications without agreement.
S
Actor Portrait / Actor Headshot
Portraits with a focus on expression and character, often for sedcards, agencies or casting platforms. Less "business", more presence and versatility.
Studio shoot
Photo session in the studio with controlled light, neutral backgrounds and clear image composition. Ideal for consistent results and professional quality. Centrally located in Berlin Kreuzberg.
U
Company portrait
Visual world for companies, e.g. portraits, team, working environment and situations. Goal: to make brand, culture and professionalism visible.
V
Variations
Multiple image options within a session, e.g. different viewing directions, body postures, crop (headshot vs. half-portrait), backgrounds or outfits.