1 Why personal brand photos at all? <\/h2>\n\n
Hand on heart, whether you like it or not, attention spans are more valuable than gold in the digital age. And pictures say more than a thousand words and, above all, they say it quickly. So why use a thousand words when one picture is enough? We live in a highly visually oriented world in which we – your users – tend to process content faster and remember it better with appealing images. In other words, a good photo evokes emotions, tells a story and makes us want to find out more. <\/p>\n\n
Personal Brand Photography aims to achieve just that. It paints a picture of who you are, what your company stands for and most importantly connects with your audience on a personal level. Just like a favorite song reminds you of a special moment, a well-designed image can evoke emotions and associations that are linked to you and your brand.<\/p>\n\n
Three aspects are particularly important here:<\/p>\n\n
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- Identity<\/strong> – …reflect you, your personality, your values, products, services.<\/li>\n\n\n\n
- Connection<\/strong> – …create a connection with potential customers by making your brand more tangible to prospects.<\/li>\n\n\n\n
- Consistency<\/strong> – …maintain your style, color scheme, theme throughout for your personal brand recognition. <\/li>\n<\/ul>\n\n
<\/div>\n\n2. the most important step: Define your personal brand<\/h2>\n\n
Before you look for a photographer you should – no – you must have a clear understanding of your personal brand. It’s like planning a trip – you wouldn’t necessarily set off without knowing your destination.<\/p>\n\n
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- What is your brand message<\/strong>?<\/strong> What makes your brand special and how do you want to communicate this in images?<\/li>\n\n\n\n
- What is your brand personality<\/strong>?<\/strong> How would you describe your brand in a few words? Is it serious, playful, professional or casual?<\/li>\n\n\n\n
- Who is your audience, your target group?<\/strong> Who are your ideal customers? What kind of images appeal to them? Remember, you’re not trying to win a photo contest, you’re trying to connect with your customers.<\/li>\n\n\n\n
- What makes them different?<\/strong> In a world full of duplicates, what makes your brand special? What sets you apart from your competitors? Who is your competition?<\/li>\n<\/ul>\n\n
- What is your brand personality<\/strong>?<\/strong> How would you describe your brand in a few words? Is it serious, playful, professional or casual?<\/li>\n\n\n\n
- Connection<\/strong> – …create a connection with potential customers by making your brand more tangible to prospects.<\/li>\n\n\n\n
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