{"id":17841,"date":"2026-01-08T19:39:06","date_gmt":"2026-01-08T18:39:06","guid":{"rendered":"https:\/\/bewerbungsfoto-kreuzberg.de\/glossary\/"},"modified":"2026-01-08T19:48:04","modified_gmt":"2026-01-08T18:48:04","slug":"glossary","status":"publish","type":"page","link":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17841\" class=\"elementor elementor-17841 elementor-17836\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f05f585 e-flex e-con-boxed e-con e-parent\" data-id=\"f05f585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5811b31 elementor-widget__width-initial pad-tb-l elementor-widget elementor-widget-html\" data-id=\"5811b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"glossary\" class=\"glossary\" aria-labelledby=\"glossary-title\">\n  <header class=\"glossary__header\">\n    <h1 id=\"glossary-title\">Glossary<\/h1>\n    <p>Terms relating to application photos, business portraits and the process in the studio.<\/p>\n\n    <!-- Optional: A\u2013Z Navigation (only letters used below are linked) -->\n    <nav class=\"glossary__nav\" aria-label=\"Glossar Navigation\">\n      <ul class=\"glossary__nav-list\">\n        <li><a href=\"#glossary-a\">A - Offers &amp; Atmosphere<\/a><\/li>\n        <li><a href=\"#glossary-b\">B - Business portraits, application photos &amp; special portraits<\/a><\/li>\n        <li><a href=\"#glossary-e\">E - Employer branding<\/a><\/li>\n        <li><a href=\"#glossary-h\">H - Headshot<\/a><\/li>\n        <li><a href=\"#glossary-k\">K - Commercial rights of use<\/a><\/li>\n        <li><a href=\"#glossary-m\">M - Employee portraits<\/a><\/li>\n        <li><a href=\"#glossary-n\">N - Post-processing<\/a><\/li>\n        <li><a href=\"#glossary-o\">O - On location<\/a><\/li>\n        <li><a href=\"#glossary-p\">P - Profile picture &amp; personal brand<\/a><\/li>\n        <li><a href=\"#glossary-s\">S - Actor portrait<\/a><\/li>\n        <li><a href=\"#glossary-u\">U - Company portrait<\/a><\/li>\n        <li><a href=\"#glossary-v\">V - Variations<\/a><\/li>\n      <\/ul>\n    <\/nav>\n  <\/header>\n\n  <!-- A -->\n  <section id=\"glossary-a\" class=\"glossary__group\" aria-labelledby=\"glossary-a-title\">\n    <h2 id=\"glossary-a-title\">A<\/h2>\n\n    <article id=\"angebotspaket-business\" class=\"glossary__entry\">\n      <h3>BUSINESS package<\/h3>\n      <p>Professional shoot for commercial use, including usage rights for corporate purposes and several final images (depending on package details).<\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"angebotspaket-large\" class=\"glossary__entry\">\n      <h3>LARGE package<\/h3>\n      <p>Longer shoot with more variations (e.g. outfits, backgrounds) and a larger selection of final images.<\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"angebotspaket-medium\" class=\"glossary__entry\">\n      <h3>MEDIUM package<\/h3>\n      <p>Compact shoot with a focus on a strong result. Suitable for job application photos, profile pictures or a clear, modern portrait. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"anfrage\" class=\"glossary__entry\">\n      <h3>Photo shoot request<\/h3>\n      <p>First contact to arrange an appointment. Typical details include purpose, style, desired package and time frame. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"atmosphaere\" class=\"glossary__entry\">\n      <h3>Atmosphere in the shoot<\/h3>\n      <p>The framework in which pictures are created. The aim is to create a calm, clear working atmosphere so that expression and posture appear natural. <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- B -->\n  <section id=\"glossary-b\" class=\"glossary__group\" aria-labelledby=\"glossary-b-title\">\n    <h2 id=\"glossary-b-title\">B<\/h2>\n\n    <article id=\"businessportrait\" class=\"glossary__entry\">\n      <h3>Business portrait<\/h3>\n      <p>Portrait for professional use, e.g. website, press, speaker profile or LinkedIn. The image effect is based on the role, industry and target group. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/business-portraits\/\">Business Portraits<\/a>\n      <\/p>\n    <\/article>\n    \n    <article id=\"bewerbungsfoto\" class=\"glossary__entry\">\n      <h3>Application headshot<\/h3>\n      <p>Professional portrait photo for job applications. Focus: a strong first impression, appropriate effect (e.g. competent, approachable) and clean technical quality. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/application-headshots\/\">Application photo<\/a>\n      <\/p>\n    <\/article>\n    \n     <article id=\"besondere-portraits\" class=\"glossary__entry\">\n      <h3>Unique Portraits<\/h3>\n      <p>Creative portrait sessions that deliberately stand out from classic application and business photos. The focus is on character, style and image idea. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/unique-portraits\/\">Special portraits<\/a>\n      <\/p>\n    <\/article>\n    \n  <\/section>\n\n  <!-- E -->\n  <section id=\"glossary-e\" class=\"glossary__group\" aria-labelledby=\"glossary-e-title\">\n    <h2 id=\"glossary-e-title\">E<\/h2>\n\n    <article id=\"employer-brand\" class=\"glossary__entry\">\n      <h3>Employer brand<\/h3>\n      <p>How a company is perceived as an employer. Employee portraits and team photos support recruiting, cultural communication and trust. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/employee-headshots\/\">Employee portraits<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"ergebnisdateien\" class=\"glossary__entry\">\n      <h3>Result files<\/h3>\n      <p>The final images are typically provided in a web-optimized and high-resolution version. Often also in color and black and white. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/faqs-about-the-photo-shoot\/\">FAQs<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- H -->\n  <section id=\"glossary-h\" class=\"glossary__group\" aria-labelledby=\"glossary-h-title\">\n    <h2 id=\"glossary-h-title\">H<\/h2>\n\n    <article id=\"headshot\" class=\"glossary__entry\">\n      <h3>Headshot<\/h3>\n      <p>Narrow portrait cut-out (mostly face and shoulders). Ideal for profile pictures, speaker pages and clear, recognizable communication. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/headshots\/\">Headshots<\/a> \/\/ <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/actor-portraits\/\">Actor Headshots<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- K -->\n  <section id=\"glossary-k\" class=\"glossary__group\" aria-labelledby=\"glossary-k-title\">\n    <h2 id=\"glossary-k-title\">K<\/h2>\n\n    <article id=\"karrierekommunikation\" class=\"glossary__entry\">\n      <h3>Career communication<\/h3>\n      <p>All visual touchpoints relating to applications, professional profiles and networking platforms. A consistent portrait image increases trust and recognition. <\/p>\n    <\/article>\n\n    <article id=\"kommerzielle-nutzungsrechte\" class=\"glossary__entry\">\n      <h3>Unrestricted commercial rights of use<\/h3>\n      <p>Rights to use the images for business purposes, e.g. website, PR, ads, brochures or annual reports. The scope and duration depend on the agreement. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- M -->\n  <section id=\"glossary-m\" class=\"glossary__group\" aria-labelledby=\"glossary-m-title\">\n    <h2 id=\"glossary-m-title\">M<\/h2>\n\n    <article id=\"mitarbeiterportrait\" class=\"glossary__entry\">\n      <h3>Employee portrait<\/h3>\n      <p>Portraits for team members, tailored to corporate look, visual language and consistent use in website, LinkedIn and recruiting.<\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/employee-headshots\/\">Employee portraits<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- N -->\n  <section id=\"glossary-n\" class=\"glossary__group\" aria-labelledby=\"glossary-n-title\">\n    <h2 id=\"glossary-n-title\">N<\/h2>\n\n    <article id=\"nachbearbeitung\" class=\"glossary__entry\">\n      <h3>Professional postprocessing<\/h3>\n      <p>Targeted optimization of the selected images, e.g. colour look, contrast, skin retouching in a natural frame and format variants for web and print.<\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/faqs-about-the-photo-shoot\/\">FAQs<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"naturlicher-ausdruck\" class=\"glossary__entry\">\n      <h3>Natural expression<\/h3>\n      <p>A portrait looks real when the posture, gaze and facial expressions suit the person. This is actively guided during the shoot and not left to chance. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/how-to-feel-comfortable-confident-and-strong-in-portrait-photos\/\">Self-confident portraits<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- O -->\n  <section id=\"glossary-o\" class=\"glossary__group\" aria-labelledby=\"glossary-o-title\">\n    <h2 id=\"glossary-o-title\">O<\/h2>\n\n    <article id=\"online-galerie\" class=\"glossary__entry\">\n      <h3>Online gallery<\/h3>\n      <p>Web-based selection view after the shoot. Preview images are provided there so that customers can make their final selection. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"on-location\" class=\"glossary__entry\">\n      <h3>On Location Shooting<\/h3>\n      <p>Photo shoot outside the studio, e.g. at the company or in a suitable environment in Berlin. Good for authentic work contexts and brand reference. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/business-portraits\/\">Business Portraits<\/a> \/\/ \n <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/personal-brand-fotografie\/\">Company portrait<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"outdoor\" class=\"glossary__entry\">\n      <h3>OUTDOOR package<\/h3>\n      <p>Outdoor photo shoot. Use urban backgrounds or natural locations for a more vibrant look than a pure studio aesthetic. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/application-headshots\/\">Application photo<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"outfitwechsel\" class=\"glossary__entry\">\n      <h3>Change of Outfits<\/h3>\n      <p>Several looks in one session to cover different effects, e.g. formal, smart-casual, creative or leadership-oriented.<\/p>\n    <\/article>\n  <\/section>\n\n  <!-- P -->\n  <section id=\"glossary-p\" class=\"glossary__group\" aria-labelledby=\"glossary-p-title\">\n    <h2 id=\"glossary-p-title\">P<\/h2>\n\n    <article id=\"personal-branding\" class=\"glossary__entry\">\n      <h3>Personal Brand<\/h3>\n      <p>Portraits that make positioning and personality visible. Ideal for the self-employed, managers, consultants and speakers. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/personal-brand-fotografie\/\">Company portrait<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"profilbild-linkedin\" class=\"glossary__entry\">\n      <h3>LinkedIn profile picture<\/h3>\n      <p>Portrait photo, optimized for LinkedIn: clear, trustworthy, modern. The aim is recognition and a consistent professional appearance. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/profile-pictures\/\">Profile pictures<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"briefing\" class=\"glossary__entry\">\n      <h3>Preliminary talk \/ briefing \/ preparation<\/h3>\n      <p>Brief coordination before the shoot: goal, image effect, channels, outfit, styling and selection criteria. Reduces stress and increases the hit rate. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/how-to-feel-comfortable-confident-and-strong-in-portrait-photos\/\">Self-confident portraits<\/a> \/\/ <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"privat-social-nutzung\" class=\"glossary__entry\">\n      <h3>Private and social media use<\/h3>\n      <p>Rights to use the images for personal purposes and profiles in social networks. No use in advertising or corporate communications without agreement. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photoshoot-offers\/\">Offers<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- S -->\n  <section id=\"glossary-s\" class=\"glossary__group\" aria-labelledby=\"glossary-s-title\">\n    <h2 id=\"glossary-s-title\">S<\/h2>\n\n    <article id=\"schauspielerportrait\" class=\"glossary__entry\">\n      <h3>Actor Portrait \/ Actor Headshot<\/h3>\n      <p>Portraits with a focus on expression and character, often for sedcards, agencies or casting platforms. Less \"business\", more presence and versatility. <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/actor-portraits\/\">Actor portraits<\/a>\n      <\/p>\n    <\/article>\n\n    <article id=\"studio-shooting\" class=\"glossary__entry\">\n      <h3>Studio shoot<\/h3>\n      <p>Photo session in the studio with controlled light, neutral backgrounds and clear image composition. Ideal for consistent results and professional quality. Centrally located in Berlin Kreuzberg.  <\/p>\n      <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/photographer-and-contact\/#jqp-studio\">The Studio<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- U -->\n  <section id=\"glossary-u\" class=\"glossary__group\" aria-labelledby=\"glossary-u-title\">\n    <h2 id=\"glossary-u-title\">U<\/h2>\n\n    <article id=\"unternehmensportrait\" class=\"glossary__entry\">\n      <h3>Company portrait<\/h3>\n      <p>Visual world for companies, e.g. portraits, team, working environment and situations. Goal: to make brand, culture and professionalism visible. <\/p>\n       <p class=\"glossary__related\">\n        <strong>Related:<\/strong>\n        <a href=\"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/personal-brand-fotografie\/\">Company portrait<\/a>\n      <\/p>\n    <\/article>\n  <\/section>\n\n  <!-- V -->\n  <section id=\"glossary-v\" class=\"glossary__group\" aria-labelledby=\"glossary-v-title\">\n    <h2 id=\"glossary-v-title\">V<\/h2>\n\n    <article id=\"variationen\" class=\"glossary__entry\">\n      <h3>Variations<\/h3>\n      <p>Multiple image options within a session, e.g. different viewing directions, body postures, crop (headshot vs. half-portrait), backgrounds or outfits.<\/p>\n    <\/article>\n\n   \n  <\/section>\n\n  <footer class=\"glossary__footer\">\n      <br><br>    <p><strong>Note:<\/strong> The scope of the package and rights of use depend on the offer booked and the individual agreement.<\/p>\n  <\/footer>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Glossary Terms relating to application photos, business portraits and the process in the studio. A &#8211; Offers &amp; Atmosphere B &#8211; Business portraits, application photos &amp; special portraits E &#8211; Employer branding H &#8211; Headshot K &#8211; Commercial rights of use M &#8211; Employee portraits N &#8211; Post-processing O &#8211; On location P &#8211; Profile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":41,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":0,"footnotes":""},"class_list":["post-17841","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/pages\/17841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/comments?post=17841"}],"version-history":[{"count":1,"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/pages\/17841\/revisions"}],"predecessor-version":[{"id":17842,"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/pages\/17841\/revisions\/17842"}],"wp:attachment":[{"href":"https:\/\/bewerbungsfoto-kreuzberg.de\/en\/wp-json\/wp\/v2\/media?parent=17841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}